(DOWNLOAD) "Internet Service Marketing in the Hospitality Sector--a Case Study of Vizergy Hotels (Company Overview)" by Management Science and Engineering ~ Book PDF Kindle ePub Free
eBook details
- Title: Internet Service Marketing in the Hospitality Sector--a Case Study of Vizergy Hotels (Company Overview)
- Author : Management Science and Engineering
- Release Date : January 01, 2008
- Genre: Education,Books,Professional & Technical,
- Pages : * pages
- Size : 71 KB
Description
1. INTRODUCTION Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. Service marketing in hospitality sector offers service base business one such example of that is Vizergy hotels. Established in 1998, VIZERGY, formerly SECURE-RES, is the leading supplier of Internet marketing services to the hospitality industry. In 2000, they developed what has today become the industry's most dynamic online reservations system. Fewer clicks to book mean the highest conversion rate in the industry. From this foundation, they have continued to build the system into one of the most comprehensive marketing-and-reservations programs available in the world. Founder Joe Hyman explains the company's roots: "We recognized a need by the hotels". That need was to be able to promote their individual property websites and allow the Internet shopper to book directly without paying excessive distribution costs or supplying deeply discounted rates to third-party merchant sites. They fulfilled this need with the most innovative hotel-booking solution on the market, with no transaction fees or commissions. Hoteliers licensed the software for a low monthly fee. This ASP model quickly took off as hoteliers recognized the incredible savings, from the booking-fee savings to the IT and support savings. Clients never pay for system upgrades. The system is web-based, so there is no hardware to support. The tracking capabilities allow hoteliers to measure production from online marketing campaigns.
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